Coke PH expands Balik Pinas program for repatriated OFWs

Coca-Cola Beverages Philippines, Inc. (CCBPI)—the bottling arm of Coca-Cola in the country—has expanded its Balik Pinas program to national scale to reach more repatriated overseas Filipino workers (OFWs) and help them start their own business at home. Gareth McGeown, CCBPI President and CEO. “Coca-Cola’s commitment to Filipinos has only grown stronger, in weathering this crisis together,” said Gareth McGeown, CCBPI President and CEO. “We will help and support where we can. Through Balik Pinas, our goal is to help repatriated OFWs who have lost their livelihood abroad to start anew, via owning and operating their own business and be successful here, at home, with their families.” With the help of the Department of Labor and Employment (DOLE), CCBPI aims to reach more OFWs who are interested to start their own business through Balik Pinas. Data from the Department of Foreign Affairs show that as of September 2020, over 190,000 overseas Filipino workers have been repatriated. Balik Pinas gives opportunities to OFWs to be part of the Coca-Cola family as a distributor, wholesaler, or a community reseller. Balik Pinas is a journey that the company and new entrepreneurs take together at every step—from setting up the business, to sustaining it, to ensuring growth. Coca-Cola assists former OFWs in choosing a suitable business model for their area, helps in managing their cash flow and inventory, and sees to it that they are given proper guidance and training until they are fully ready and equipped to operate on their own—all in all, a sustainable and profitable business founded on practical support from a global beverage brand. According to Carlos Rivera, CCBPI Territory Sales Team in Naga City, the Balik Pinas Program started as a small-scale initiative in Naga City to help former OFWs. Just a couple of months after returning home, Carlos Manzano and his family was able to set up their business as Coca-Cola distributor through the Balik Pinas Program, which Carlos said has reshaped his life and outlook forever. IN PHOTO: Carlos and their family’s multi-cab routing unit with the Coca-Cola Naga Sales team. When the program’s pilot rollout started, the Manzanos—brothers Carlos and Jazz, and their father Lito—were among the pioneer members. Carlos and Jazz had both been working for several years in Qatar until the COVID-19 pandemic shook the trajectory of their career and, consequently, the well-being of their families. Together with their father, Lito, who also used to be an overseas worker, they set up a beverage distribution business in their hometown Naga City. Their optimism, as with any new business venture, was tempered with anxiety over how it would all turn out—especially with the considerable challenge of launching during such tenuous times until Rivera offered them membership to the Balik Pinas Program of Coca-Cola. Now, the Manzanos are running a profitable business as Coca-Cola distributors. “Even when I had to leave Qatar suddenly because of the lay-offs, I always envisioned that I would head back to work there when things settle. But with Coca-Cola’s Balik Pinas, I have a livelihood that doesn’t take me away from my family as being an OFW had,” said Carlos.  Lito can still remember his first order of 60 cases of Coke products. Now, the Manzano  family business has grown to an average of 4,000 cases a month, just five months after they started—a feat magnified for it being in the middle of a pandemic and strict quarantine measures. The Manzanos have also since invested in routing units to augment their business’s capabilities—a multicab and a tricycle. Since starting his business in 2019, Billy Belleza (left), is now one of the prominent Coca-Cola distributors in his area and has added another mini truck to serve more routes and deliveries. Billy is one of the pioneers of Coca-Cola’s Balik Pinas program. Another Balik Pinas program pioneer member is Billy Belleza who decided to return to the country after working for 20 years in Brunei. “I am really thankful that Coca-Cola reached out to me to be a part of this. They have never failed to present opportunities for me and my business to grow since I decided to take part in the Balik Pinas Program. My sales actually soared this year,” said Belleza, who is also based in Naga City. According to Rivera, Balik Pinas Program was really designed for returning OFWs like Billy, Carlos, and Jazz and their families to set up and run a viable business at home. “With their success and in light of current events, this program was expanded to operate on a national scale, so the company can lend assistance to repatriated OFWs and their families as they weather through new challenges brought on by the pandemic,” Rivera said. Coca-Cola has consistently sought to create programs to support MSMEs, more so now with the COVID-19 pandemic having disrupted countless lives and livelihoods. With programs like Balik Pinas, Coca-Cola remains firm in their commitment to help local communities, contributing to the restart of the national economy—by way of reaching out to Filipinos.  To know more about the program, you may reach Coca-Cola’s contact center at (02)-8813-COKE (2653). For SMART/PLDT users: toll-free number: 1800-1888-COKE (2653); and for GLOBE users: toll-free number: 1800-8888-COKE (2653). You may also contact 0919-160-COKE (2653) via SMS......»»

Source: Abscbn AbscbnCategory: LifestyleOct 24th, 2020Related News

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Source: Philstar PhilstarCategory: FinanceOct 24th, 2020Related News

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Residents and workers of Barangay Namayan in Mandaluyong City can now enjoy cashless transactions in their community as the local government taps PayMaya, in cooperation with PLDT Enterprise. This is the first barangay-level “cash-lite” community initiative in the Philippines. .....»»

Source: Thestandard ThestandardCategory: FinanceOct 24th, 2020Related News

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Source: Thestandard ThestandardCategory: FinanceOct 24th, 2020Related News

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Source: Thestandard ThestandardCategory: TechOct 24th, 2020Related News

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Source: Manilatimes_net Manilatimes_netCategory: NewsOct 23rd, 2020Related News

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Source: Thestandard ThestandardCategory: TechOct 22nd, 2020Related News

Rediscover Play and Esports at Home at the Biggest Gaming Convention in PH

The much-awaited Electronic Sports and Gaming Summit (ESGS) takes on a whole a new turn—from a completely on-ground event to a virtual one, now fully livestreamed online. PLDT Home, the country’s fastest fixed network, powers the biggest gaming convention in the country that will bring in the best esports and gaming experience virtually on Facebook from October 23 to 25.  The best of Philippine Esports and more! Die-hard Esports fans are in for an epic gaming weekend as six (6) different Esports tournaments take center stage at the ESGS Astra Arena, featuring the most popular competitive titles such as Mobile Legends: Bang Bang, Dota 2, Call of Duty: Mobile, PUBG Mobile, VALORANT and Rainbow Six: Siege. Adding to the thrill is the presence of the very best pro-am teams which will battle head to head in a bid to win the competition’s top exciting prizes. The schedule of the competition is as follows: Legion Games Rainbow Six Siege Open Championship – Oct 23, 2020; ASUS Republic of Gamers Call of Duty: Mobile Tournament – Oct 23, 2020; Legion Games Mobile Legends: Bang Bang Open Championship – Oct 24, 2020; ASUS Republic of Gamers Dota 2 Tournament – Oct 24, 2020; Mountain Dew PUBG Mobile Tournament – Oct 25, 2020; PLDT Home Fibr VALORANT Tournament – Oct 25, 2020. In addition, something to look forward to during the event is the showcase of the latest up and coming video games from top developers – Blizzard, Square Enix, Ubisoft, and Devolver Digital. The Taipei Game Show will likewise join in on the fun as they talk about their featured game titles. Other activities that esports fans can take part in include the ESGS Fan Hall for an exclusive fan experience; the ESGS Indie Fest-the home of indie games; and the ESGS launch pad for product launches.  PLDT Home also brings in exclusive fan meet and greet experience with the country’s top esports and gaming idols. Esports personalities Alodia Gosiengfiao and Dexie Diaz will have an exclusive meet and greet with lucky PLDT Home subscribers. PLDT Home also powers the much-awaited exhibition game match of professional esports team TNC Predator with lucky audience members. Philippines’ fastest fixed network As the leading digital services provider in the country, PLDT Home brings the country’s esports to the next level with its strongest internet connection for the home. PLDT Home Fibr remains the preferred internet connection for the multi-player and bandwidth intensive games as it can reach up to 1Gbps and enables equal upload and download speeds for a lag-free gaming experience. Now that more and more esports enthusiasts are starting to try their hand on online gaming and streaming at home, they need a reliable internet connection that can power up their games. Make sure to level up your gaming experience with PLDT Home Fibr Plan 2999 with speeds of up to 100 Mbps which is perfect for seamless Ultra HD streaming and uninterrupted online gaming on multiple devices. For ESGS 2020 updates and schedules, follow PLDT Home on Facebook (, Twitter and Instagram (@PLDTHome)......»»

Source: NewsOct 22nd, 2020Related News

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Source: Philstar PhilstarCategory: FinanceOct 22nd, 2020Related News

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Source: Thestandard ThestandardCategory: TechOct 21st, 2020Related News

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Source: Thestandard ThestandardCategory: TechOct 17th, 2020Related News

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Source: Philstar PhilstarCategory: SportsOct 16th, 2020Related News

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Source: Philippinetimes PhilippinetimesCategory: NewsOct 15th, 2020Related News

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Source: Philstar PhilstarCategory: SportsOct 15th, 2020Related News

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Source: Inquirer InquirerCategory: NewsOct 15th, 2020Related News

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Parents know this: we thought we knew what it meant to be academically responsible for our school-age children......»»

Source: Thestandard ThestandardCategory: TechOct 14th, 2020Related News

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The country’s biggest and only integrated telco PLDT and its wireless arm Smart Communications, Inc. (Smart) are continuing to invest in expanding the reach of their fixed and wireless networks to bring their services “to the level of the best in the region.” “We recognize that there are still opportunities to have more of our […].....»»

Source: Manilatimes_net Manilatimes_netCategory: NewsOct 13th, 2020Related News

Answering letters

Last week, I wrote about the up and coming partnership with the Archdiocese of Cebu with PLDT-SMART for the celebration of 500 years of Christianity next year in the Philippines. As a result, I got this email from an unknown source questioning the holding of this historic occasion......»»

Source: Philstar PhilstarCategory: NewsOct 12th, 2020Related News

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Source: Philstar PhilstarCategory: FinanceOct 12th, 2020Related News

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Get the fastest wireless internet device conveniently via Grab delivery......»»

Source: Thestandard ThestandardCategory: TechOct 12th, 2020Related News